Effective Date: 6/26/25
Last Updated: 6/26/25
This Data Policy describes how we collect, use, and disclose personal data through our websites and digital properties in compliance with Google’s data requirements and applicable privacy regulations such as the GDPR, CCPA, and others.
1. Data Collection
We collect data from users in the following ways:
- Automatically via tracking tools such as Google Analytics, Google Ads, Google Tag Manager, and similar technologies. This includes information such as:
- IP address
- Browser type
- Device type
- Pages visited
- Time spent on site
- Interactions with content
- Voluntarily through forms when users submit information (e.g., email, phone number, etc.) for newsletters, consultations, or service requests.
- Cookies are used to enhance user experience, enable remarketing campaigns, and analyze site performance.
2. Use of Data
We use collected data to:
- Measure and improve website performance and user experience
- Run marketing campaigns, including Google Ads remarketing
- Analyze traffic sources and user behavior with tools like Google Analytics
- Customize content and promotional materials
- Respond to inquiries and provide requested services
3. Google Compliance Requirements
We comply with Google’s policies regarding data collection and use, including:
- Providing clear and conspicuous notices about data collection
- Obtaining user consent before storing or accessing cookies where required (e.g., under GDPR)
- Honoring users' privacy choices (including opt-out options for personalized ads)
- Ensuring secure handling of collected data
For more information on Google’s requirements, please visit:
https://policies.google.com/technologies/partner-sites
4. Third-Party Disclosure
We do not sell or rent user data. We may share data with trusted partners solely for the purposes outlined above, such as:
- Google (for analytics and advertising)
- Email marketing providers
- CRM and marketing automation platforms
These partners are required to comply with privacy and data protection standards.
5. User Choices & Opt-Out
Users may control or limit data collection in several ways:
- Adjust cookie preferences via our cookie banner or browser settings
- Opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
- Manage ad personalization via Google Ad Settings: https://adssettings.google.com
6. Data Security
We take appropriate security measures to protect user data against unauthorized access, alteration, disclosure, or destruction.
7. Contact Information
For questions or concerns about this policy or how your data is handled, please contact us at:
Email: [email protected]
Phone: 831-531-9440
Mailing Address: 1514 Brommer St. Santa Cruz, CA 95062